Commercial Brief · Confidential

Luna Lenore goes to the USA.

Mexican artisan craftsmanship, taken to the American market.

Prepared for Luna Lenore

Ethically handcrafted, sustainable bags inspired by Mexican heritage.

Artisan Sustainable Mexican Heritage Premium

Inventory risk — sell-first model

Brand Loyalty Bonus on U.S. gross revenue

Channel phases — Foundation → Full Scale

0–0

Content pieces per day, every platform

01 · The Opportunity

The U.S. market is ready for Luna Lenore.

The American consumer is done with fast fashion.

🧵

Artisan Craftsmanship

A production story that cannot be faked.

🌿

Sustainable Materials

Values the premium consumer pays for.

🇲🇽

Mexican Heritage

Cultural identity with real depth.

💎

Premium Price Point

Respected at the shelf.

The positioning shift transforms a product into a lifestyle purchase.

02 · What We're Building

Not international shipping. A U.S. business unit.

A fully independent U.S. operational unit.

LBrand SideLuna Lenore

Product development & production
Brand identity & creative direction
Mexico ecommerce (fully independent)
Content creation support
Mexico TikTok Shop operation
Product catalog management

FU.S. Growth SideFeroz Harvest

U.S. market strategy & full execution
Nuevo Laredo fulfillment center operations
Cross-border logistics management
Shopify U.S. configuration & management
Google Shopping · TikTok Shop U.S.
Marketplace expansion · customer acquisition

03 · Operational Model

Sell first. Fulfill second. Zero inventory risk.

A disciplined sell-first model.

Sale

Sale confirmed

A U.S. customer buys.

Trigger

Units triggered

Units prepared EXW SLP.

Inbound

Nuevo Laredo

Ships to the fulfillment center.

Border

U.S. crossing

Customs managed end-to-end.

Fulfillment

Domestic dispatch

Standard U.S. domestic shipment.

Delivery

Customer delivery

The brand promise, kept.

All shipments fully insured.

04 · Digital Infrastructure

One brand. Two markets. One backend.

A single Shopify ecosystem using Shopify Markets.

🇲🇽

MARKET 01

Mexico

Existing operations run untouched.

🇺🇸

MARKET 02

United States

USD pricing, U.S.-specific shipping.

⚙️

BACKEND

Single Source

One inventory, one catalog, one team.

🏷️

U.S. PRICING

From Scratch

Not a currency conversion.

05 · Channel Strategy

Broad reach. Structured rollout.

A phased channel expansion.

Day 0 — 60

Phase 1

Foundation

Shopify U.S.Google ShoppingTikTok Shop U.S.

Day 60 — 90+

Phase 2

Marketplace Expansion

AmazonEtsy

Day 120+

Phase 3

Full Scale

Meta ShopPinterestTarget Marketplace

MXTikTok EcosystemTikTok Shop Mexico

Mexico inventory
MXN pricing
Mexico fulfillment

USTikTok EcosystemTikTok Shop U.S.

Nuevo Laredo inventory
USD pricing
U.S. domestic logistics

One TikTok identity, two backends.

06 · Content & Organic Growth

Authenticity scales. Ads don't.

Content-first organic acquisition.

3–5Daily outputWhat we create

Artisan production process · behind-the-scenes
Sustainability & founder / origin story
Cultural storytelling
Packaging & warehouse process
Customer reactions · lifestyle · UGC

SEOThe long gameMake Luna Lenore the answer

30–80 U.S.-targeted articles
Sustainable handbags
Artisan brands · ethical fashion
Mexican heritage categories
Paid ads today — SEO forever

07 · Implementation Roadmap

A clear path from launch to scale.

DAYS 0 — 30

Infrastructure & Setup

Shopify Markets config, pricing, workflows.

DAYS 30 — 60

Launch & Learn

Storefront live, learn, optimize.

DAY 60+ / 90+

Marketplace Expansion

Etsy at 60, Amazon at 90.

FULL SCALE

Full Market Presence

Every channel, automated.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

Compensation model

Margin model on U.S. sales.

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

Advertising investment

Feroz funds ads; co-invest optional.

Fulfillment & operations

Funded entirely by Feroz.

Exclusivity & term

Exclusive through Dec 31, 2026.

Intellectual property

The brand stays with Luna Lenore.

09 · What's Next

Three steps to getting started.

Review

Review & align

Questions, clarifications, alignment.

Sign

Sign the agreement

Exactly what's outlined here.

Kickoff

Onboarding & kickoff

And we start building.

The model is lean. The execution is ready. The opportunity is real.

A story the U.S. consumer is searching for.

Cultivating Dreams · Growing Across Borders · Harvesting Success

ferozharvest.com

Feroz Harvest International LLC
1510 Calle del Norte St., Suite 14 · Laredo, TX 78041
frank.g@ituxs.com

U.S. Expansion · Luna Lenore × Feroz Harvest · Confidential · 2026

01 / 11

Onboarding · Roadmap

The Gold Map: 30 days to be live.

The Gold Map: 15 days research + 15 days build.

Phase 1 · Deep Research

Day 0–15

Demand · competition · pricing · content map

Phase 2 · Build Sprint

Day 15–30

Own site · Etsy · TikTok Shop — 3 channels live Day 30

Phase 3 · Launch & Learn

Day 30–90

Content · creators · data-driven optimization

Amazon · review

Day 90

Postponed, not discarded

Gold Map · Gantt

Six-month view · Day 0 = agreement signature

Workstream

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Phase 1 · Deep Research (Days 0–15)

Demand & keywordsWhat the U.S. buyer searches for

Competition & pricingWho sells what, at what real price

Channels & content mapFormats and angles that convert

Phase 2 · Build Sprint (Days 15–30)

Own U.S. site + Google listingsStorefront + Merchant Center

EtsyShop setup + entry-price SKUs

TikTok Shop U.S.Account + catalog setup

Nuevo Laredo workflowFulfillment + shipping setup

Phase 3 · Launch & Learn (Days 30–90)

Content production3–5 pieces daily · ongoing

∞

Creator outreachUGC seeding

SEO foundation30–80 U.S.-targeted articles

Data-driven optimizationChannel performance review

Phase 4 · Amazon Review + Scale (Day 90+)

Amazon · formal review6 entry conditions · data in hand

Pinterest + MetaTraffic engines to own site

Live U.S. stock transitionEvaluated on sales velocity

eval.

Growth & content Channel launches Full scale Conditional / to evaluate Milestone

Mockup · Sample data — live feed coming soon

Inventory pipeline.

Every unit from San Luis Potosí to the customer's door.

Ready EXW · SLP

248

units available at origin

In transit · border

crossing to Nuevo Laredo

Nuevo Laredo

staged for U.S. dispatch

Delivered · 30 days

112

▲ 18% vs previous month

Pipeline flow

Where units are right now

🏭

248

San Luis Potosí

EXW · brand origin

🚚

In transit

insured · SLP → border

🏬

Nuevo Laredo

customs cleared · staged

📬

112

Delivered

U.S. domestic · 30 days

Stock by product

Sample catalog — will sync with the Shopify backend

SKU	Product	SLP	Transit	N. Laredo	Status
LL-TOTE-01	Artisan Tote · Natural	64	12	18	Healthy
LL-CROSS-02	Crossbody · Luna	52	8	14	Healthy
LL-BUCK-03	Bucket Bag · Terracota	38	10	9	Watch
LL-CLUTCH-04	Clutch · Estrella	57	4	8	Healthy
LL-MINI-05	Mini Bag · Sol	21	2	3	Restock
LL-BACK-06	Backpack · Mar	16	0	2	Made to order

Mockup · Sample data — channels connect as they go live

Sales & channels.

One hub, many channels.

Gross revenue · MTD

$32,440

▲ 24% vs last month

Orders

387

▲ 12% vs last month

Avg. order value

$83.80

premium positioning holding

Loyalty bonus accrued

$1,622

5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross revenue · last 12 weeks

Top products

Units sold · this month

👜

Artisan Tote

124

👝

Crossbody Luna

🛍️

Bucket Terracota

✨

Clutch Estrella

🌙

Mini Sol

Revenue by channel

This month · Phase 2–3 channels unlock as they launch

🛒

Shopify U.S.Self website · lunalenore.com

$12,480

38%

🎵

TikTok Shop U.S.Social commerce

$9,340

29%

🔍

Google ShoppingMerchant Center

$4,120

13%

🧶

EtsyMarketplace · Phase 2

$3,610

11%

📦

AmazonMarketplace · Phase 2

$2,890

📱

Meta ShopPhase 3

—

📌

PinterestPhase 3

—

🎯

Target MarketplacePhase 3

—

Recent orders

Latest U.S. orders across channels

Order	Channel	Product	City	Total	Status
#US-1487	TikTok Shop	Crossbody Luna	Austin, TX	$79.00	Delivered
#US-1486	Shopify U.S.	Artisan Tote	Los Angeles, CA	$129.00	In transit
#US-1485	Etsy	Clutch Estrella	Chicago, IL	$64.00	At border
#US-1484	Shopify U.S.	Bucket Terracota ×2	Miami, FL	$196.00	Delivered
#US-1483	Amazon	Mini Sol	Denver, CO	$58.00	Preparing · SLP
#US-1482	Google Shopping	Artisan Tote	Seattle, WA	$129.00	Delivered